Have you been steadily managing your social media only to realize that you’re not making enough money? Or do you want to start making more of an impact with your social media marketing?
In today’s post, we’re going to discuss a simple approach to social advertising, what platforms you should be on, and different techniques that will make huge improvements in your business. Let’s jump in!
Why You Should Be Advertising On Social Media?
When it comes to growth, you need to have a solid strategy. Majority of businesses fail because of a lack of customers/buyers. Since this is the case, majority of your efforts should be in finding new business.
Truth of the matter is, advertising works. The only thing that changes is the medium on which to advertise.
Paying for traffic will allow you to make decisions more quickly because you can see immediately whether your advertising is working or not.
When starting a new business from scratch, the difficult part is that no one knows about your brand. Use advertising to combat this.
What Platforms Should I Be Advertising On?
For artists, the top 3 best advertising platforms are Youtube, Instagram, and Facebook. Depending who your target audience is will determine where you should start advertising. Start on one platform and try to master it’s advertising platform rather than trying to start on all three.
Remember: Each platform has different nuances that you need to understand. Youtube ads have to capture a viewers attention in 5 seconds. Instagram ads may not have sound enabled when a viewer scrolls so having captions in your ad will greatly improve the performance since they’ll know what you’re saying even with the sound off. Because of these nuances in each platform, it is recommended to start with one platform and mastering that.
The problem with social advertising is that there is such a high learning curve. I’m going to help you get past that. A wise advertising professional taught me that when it comes to advertising, if your monthly budget is under $2,000 per month you should only focus on advertising to your existing audience.
The premise behind this is, there is no point spending marketing dollars on finding a new audience when your current audience (who is already warm and knows you) is not buying what your selling. Focus on getting the people you already have to start buying from you. Only after your people are buying from you, should you go out and find new fans to market to.
When it comes to some platforms, there is a feature that allows you to “Boost” your post. If you have 10K followers on Instagram, your posts will not reach all 10K of your followers. “Boosting Posts” means to put some money into your posts to reach a larger audience.
To take advantage of this feature, when you notice that one of your posts is getting more engagement than your other posts on average, it might be a good idea to put some money behind the post for an increased reach.
Boosting posts is a simple method that pushes content to go viral if it’s good enough. It is also great if you’re targeting a local audience, but keep an eye on your ad spend because it can run wild if not maintained.
Sometimes we might be unsure on whether we have a good product or not. Sometimes we may want to put our product in front of a large amount of people in a very short time.
No matter your establishing an advertising budget doesn’t have to break the bank.
I should also mention that when your target is correct the platform you’re using will spend your budget more efficiently. This is why retargeting is the perfect tactic for startups.
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