Have you just finished shooting a music video to one of your hottest songs and want to figure out how to market it? Or maybe your last release wasn’t so hot so you’re looking for a new release strategy?
Either way, you need a release strategy that works. In this article, we are going to discuss how to properly release a music video to get you proper exposure no matter what stage your music business is in.
What Is A Buzz?
No matter what you release, whether it’s a song, video, product, whatever, you should generate some buzz and awareness. Buzz is getting people to become more aware of what you have and getting people to ‘buy-in’ before you actually ask anyone to buy anything.
Generating buzz before any release is done by getting people involved in your release, releasing snippets that get your audience excited, and getting people to engage with you.
Creating a solid content strategy is a good way to generate buzz before any release.
What Is Your Objective?
Why exactly are you releasing a music video and what are you looking to accomplish? Unless you’re a hobbyist, your objective should not be, “to drop a video” nor “to gain exposure.”
You should be able to measure exactly whether you’ve accomplished your goal or not.
Examples of objectives:
- Gain 500 new mailing list subscribers
- Increase sales of upcoming project or single
- Re-engage existing fans to get them to buy new product
Remember: Creating a music video is considered a risk to major record labels because it can be wasted money. Figure out what you want to accomplish and you will reach further with your release.
Advertising & Influencer Marketing
When it comes to marketing channels, there are so many ways to market but in this article we’re going to talk about using paid tactics along with organic (free) tactics you should already be implementing.
Advertising is a paid strategy used to put whatever you’re promoting in front of your target audience.
Influencer Marketing is a form of marketing in which you research someone with an engaged following and have them promote your product, shout you out, etc. For this to work, the influencer must have a strong connection with their own fanbase and the ability to influence them do what you would like.
For example, if I’m releasing a music video this month, to get some more eyeballs viewing it, I might research and find 20 influencers with a target audience similar to mine and negotiate a rate for them to promote my video. For this example, let’s say each influencer has a rate of $20. That means my marketing spend for the month would be $400. (20 influencers * $20)
Remember: Top businesses use a combination of paid and organic strategies to reach their audiences. Organic traffic is slower and better for brand building. Paid traffic is faster and better for generating sales as well as product testing.
What Does It Mean To Boost Posts?
Boosting posts means to put marketing dollars into content that is doing well organically. Social media these days is pay to pay, but there are a number of strategies to follow to make the most out of building your platform.
People always want to know what kind of content to post to their social media platforms. The best way to go about this is to start posting. Continue posting things that your seeing more engagement on and cut the duds. To take this a step further, you can put some marketing dollars into posts that are clearly doing better than your other posts.
The premise is that, if 1000 people are engaging with your content, show it to 1000 more. This is to reach more of your audience and followers, especially the ones who may not see your posts.
Many artists have a huge urge to release their art the minute they’ve created it. Develop a strategy using both paid and organic techniques. Organic traffic will help you build 1:1 relationships. Paid traffic with help you bring in large amounts of your target audience when done right.
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