With the slow and painful demise of Twitter, knowing where your audience is not an option. Whether you're using organic or paid techniques, market your content where your fans are already. Each platform has it's own rules of engagement so it's best to start with one platform at a time. Today, we're going to talk about those 3 platforms.
The #1 rule of advertising and marketing is: go to where you audience is. This may seem obvious but many get this wrong. In the post below, I'm going to show you the only 3 platforms you need to focus on because your audience is definitely on one of these platforms. If they're not, they don't use internet. Let's jump right in!
Instagram is the baby of the group but is no lightweight. With a number of new features and tools coming out all the time, Facebook's younger sibling is here to stay. For artists specifically, this is a great platform because of the visual aspect of it. Long gone are the days when the artists was this mysterious figure that no one could reach. Now fans want to see, hear, and touch their favorite artists/brands. Instagram is perfect for this. The demographic is a younger crowd and allows for a personal user experience when combined with posting, live video, and stories. Use this platform to give viewers an inside look at your life behind the scenes.
We've all heard about Facebook. Still the social media giant that it has been, Facebook offers the most advanced ad targeting tools that let you find exactly who you're looking for. If you're audience isn't on Instagram, there definitely on Facebook. As all of these platforms continue to grow, your reach continues to decrease. The company owners want to keep an enjoyable user experience which means all these platforms are pay to play, especially Facebook. If you're lucky you'll reach %2 of your audience without advertising. The platform has an older demographic and just like it's demographic, Facebook is maturing. With so many people on the platform, you have to know exactly who you're targeting to see results. Once you know your target audience, decide if Facebook is the platform for you.
Lastly is Youtube. With the future moving towards a more visual future rather than text based, this company still continues to grow. It's also good to note that if running video ads is one of the cheapest forms of advertising, since most don't do it right. If you know your audience watches a lot of videos, or you love video, get on Youtube pronto!
As you can see, these platforms are not new but their algorithms, user experiences, and rules are always changing. Each platform has it's own nuances and should be observed before trying to become active on the platform. Once you determine where your audience is, pick one platform to be active on and stick with it. There are other platforms that offer advertising but you're going to see the most bang for your buck. Stick with any of these and you'll be good well into the future.