In 2018, if you're not using video, I'm not sure how you're making money online. What I'm going to share with you in this article will change your perspective on video if you're looking for new marketing techniques to exploit. Many people who use video aren't seeing to the return they want to and it's because it isn't as simple as just creating a video. Artists need to be equipped with the proper tools to take advantage of the trend which is why I created this article. Check it out!
Whether you're writing, speaking, or shooting a video, being able to grab someone's attention is either going to make or break your marketing efforts. The introduction is the piece of your content that should hook the viewer in the first 5 seconds. If you can't hook the viewer in those first few seconds, then all is lost. Use one of the 5 types of attention grabbing introductions:
1. Call out with specificity
2. Pose a question
3. Provide shocking fact
4. Insult/ Piss them off
Shooting an advertisement video is no different than shooting a feature film. We're trying to illicit a specific emotion or get the user to take action. To do this, we must truly know our audience and how to talk them. To build more trust/sell our idea home, adopting an archetype character can help paint the picture of why they should join your mailing list or buy your products. Use one of these 6 character types in your next production:
1. Reluctant hero
2. The idol
4. Us against the world
5. The good side
6. The bad side
The promise answers the question, why would anyone want to watch your video or read your blog? When we first arrive to a piece of content, this is the first question we ask ourselves. To get people to engage with your content, give them a promise on what they will expect in the content.
For example, if I write a blog on email marketing, in the introduction of the article I might finish by saying, "the techniques I'm going to reveal in this article will %100 change your life."
The statement above is an example of me making a promise to my viewer. At this point, the question that's going through the users mind is, "what techniques are they going to reveal?"
This is known as having your audience "pledge their allegiance" to you. The point of the promise in the beginning of your content, 2nd or 3rd line, answers the question, "why would I want to see your content?" In this case it's because I'm going to reveal something of interest. As humans, we don't like open loops, and we need closure on things. Create your promise in a way that makes the viewer, have to know what's at the end and they will read, watch, or listen to the end.
Whether you're shooting a feature film or a 2 min clip, storyboards will help visualize your ideas on paper. Your videos are a huge asset when used properly and only need to be created once. Do it right the first time and you will have an asset that can start generating you money from day one. Do it wrong and you wouldn't just wasted a bunch of time and money.
Included in storyboarding is script writing. Now it may seem like work and that's because it is. Great content isn't just created, it's planned, but this doesn't need to be some long drawn out process. You can spend 5-10 minutes creating a storyboard so you can visually see what you're trying to do. If you're working with others, this will also give them a chance to understand your vision as well to provide feedback.
From the outside looking in, if it's not a featured film, great content looks like it was just thrown together. Let it be known, great content takes time and planning, but it can also be repurposed. This means, if it takes you 1 hour to write a blog and post it, but you have that blog on the internet for the rest of your life, new people will find that content even years later.
Use these elements in you videos and start getting more viewers/subscribers today!