Copywriting is paramount. When discussed , copyrighting refers to how you communicate with your audience online. Whether oral or written, this includes: word choice, tone, style, and message. Many times, as artists and entrepreneurs, we have great products. It's the words we use to sell our products that fall short. Today we're going to discuss 3 tools to help improve your brand voice. Let's jump right in!
Hempingway App is the perfect tool for making sure your writing is clear for your audience. This is a free tool that determines the level of difficulty of your writing. First, copy and paste your copy into the tool. Once entered, it will highlight problematic sentences and provide recommendations to fix it.
The Headline Analyzer is another free app. This tool let's you plug in your potential headline and see how "emotional" the headline is. Through it's analysis, it also shows who may be the best intended audience for you copy. If you're having issues writing headlines, check this tool out!
Master delivering emotional messages and the type of content you post won't matter. Being able to write and speak in a way that gets people to take action is powerful. By using the concepts of psychology, we can get people to take action almost on autopilot. Let's jump into this list of 401+ power words for every emotion you need:
Click here for list of Power words.
No matter how good or bad your product is, no one will know if you can't sell it right. Use the Hemingway App and Headline Analyzer to make sure your writing is readable. Using power words will help you illicit specific emotions that you want your viewer to feel. Combine these tools to craft a stronger brand voice for your brand for you and your audience.