Have you been steadily managing your social media only to realize that you’re not making enough money? Or do you want to start making more of an impact with your social media marketing?
In today’s post, we’re going to discuss a simple approach to social advertising, what platforms you should be on, and different techniques that will make huge improvements in your business. Let’s jump in!
Why You Should Be Advertising On Social Media?
When it comes to growth, you need to have a solid strategy. Majority of businesses fail because of a lack of customers/buyers. Since this is the case, majority of your efforts should be in finding new business.
Truth of the matter is, advertising works. The only thing that changes is the medium on which to advertise.
Paying for traffic will allow you to make decisions more quickly because you can see immediately whether your advertising is working or not.
When starting a new business from scratch, the difficult part is that no one knows about your brand. Use advertising to combat this.
What Platforms Should I Be Advertising On?
For artists, the top 3 best advertising platforms are Youtube, Instagram, and Facebook. Depending who your target audience is will determine where you should start advertising. Start on one platform and try to master it’s advertising platform rather than trying to start on all three.
Remember: Each platform has different nuances that you need to understand. Youtube ads have to capture a viewers attention in 5 seconds. Instagram ads may not have sound enabled when a viewer scrolls so having captions in your ad will greatly improve the performance since they’ll know what you’re saying even with the sound off. Because of these nuances in each platform, it is recommended to start with one platform and mastering that.
Are you at a stage in your career where you need to start gaining more publicity? What is publicity and how can you start gaining more of it? In today’s article, we’re going to discuss how you can start gaining more publicity for your artist business.
What Is Publicity?
Publicity can be considered as ‘free’ marketing from the media. If you have an interesting story and send it off to media outlets, some media outlets may post your story on their platform to their audiences which gives you exposure. Finding a publicist and executing a DIY strategy can both work in this area.
As discussed in other posts, because this is an organic (free) tactic, it’s good to define what the objective is for your campaign so you see the most return on your investment.
What Is Publicity Best For?
After speaking with numerous PR consultants and professionals, many of these experts agree that each stage in your artist business will need a different communications strategy depending on where you are in your business.
In general, you will need to manage 2 communications channels:
(1) Primary Audience refers to your fans, customers, and buyers. These are the people that will be engaging with your content normally and purchasing your products or services.
Have you just finished shooting a music video to one of your hottest songs and want to figure out how to market it? Or maybe your last release wasn’t so hot so you’re looking for a new release strategy?
Either way, you need a release strategy that works. In this article, we are going to discuss how to properly release a music video to get you proper exposure no matter what stage your music business is in.
What Is A Buzz?
No matter what you release, whether it’s a song, video, product, whatever, you should generate some buzz and awareness. Buzz is getting people to become more aware of what you have and getting people to ‘buy-in’ before you actually ask anyone to buy anything.
Generating buzz before any release is done by getting people involved in your release, releasing snippets that get your audience excited, and getting people to engage with you.
Creating a solid content strategy is a good way to generate buzz before any release.
What Is Your Objective?
Why exactly are you releasing a music video and what are you looking to accomplish? Unless you’re a hobbyist, your objective should not be, “to drop a video” nor “to gain exposure.”
You should be able to measure exactly whether you’ve accomplished your goal or not.
Examples of objectives:
- Gain 500 new mailing list subscribers
- Increase sales of upcoming project or single
- Re-engage existing fans to get them to buy new product
Remember: Creating a music video is considered a risk to major record labels because it can be wasted money. Figure out what you want to accomplish and you will reach further with your release.
Are you selling a product or service and not getting the sales that you’re looking for? Or are you looking for a simple hack that will give you massive results without breaking the bank? If you’ve ever taken a marketing course, you already know about the 4 P’s: (1) Product, (2) Place, (3) Price, and (4) Promotion. Today, were going to discuss the Promotion aspect and how this single most important trick will increase your sales with no cost to you. Let’s jump right in!
What is Artist Promotions?
If you’re an artist or an entrepreneur, you’ve probably heard or read about promoting yourself, but how do you promote yourself? And what’s the difference between promotion, marketing, and sales?
- Marketing - is the art and science of finding and acquiring new customers, fans, and buyers to ultimately purchase your products or services.
- Promotions - is a simple sales technique that will automatically inject urgency and scarcity into your offer. Tapping into the psychological triggers of human behavior will help you sell more.
- Sales - is the process of establishing and conducting transactions between a buyer and seller to to increase monetary resources.
Step-by-Step Artist Promotions Formula
Along with artist promotions, there are a few rules to follow that will give you huge returns. The reason this technique works is because it directly deals with human psychology.
In 2018, if you're not using video, I'm not sure how you're making money online. What I'm going to share with you in this article will change your perspective on video if you're looking for new marketing techniques to exploit. Many people who use video aren't seeing to the return they want to and it's because it isn't as simple as just creating a video. Artists need to be equipped with the proper tools to take advantage of the trend which is why I created this article. Check it out!
Whether you're writing, speaking, or shooting a video, being able to grab someone's attention is either going to make or break your marketing efforts. The introduction is the piece of your content that should hook the viewer in the first 5 seconds. If you can't hook the viewer in those first few seconds, then all is lost. Use one of the 5 types of attention grabbing introductions:
1. Call out with specificity
2. Pose a question
3. Provide shocking fact
4. Insult/ Piss them off
Shooting an advertisement video is no different than shooting a feature film. We're trying to illicit a specific emotion or get the user to take action. To do this, we must truly know our audience and how to talk them. To build more trust/sell our idea home, adopting an archetype character can help paint the picture of why they should join your mailing list or buy your products. Use one of these 6 character types in your next production:
1. Reluctant hero
2. The idol
4. Us against the world
5. The good side
6. The bad side
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