In 2018, if you're not using video, I'm not sure how you're making money online. What I'm going to share with you in this article will change your perspective on video if you're looking for new marketing techniques to exploit. Many people who use video aren't seeing to the return they want to and it's because it isn't as simple as just creating a video. Artists need to be equipped with the proper tools to take advantage of the trend which is why I created this article. Check it out!
Whether you're writing, speaking, or shooting a video, being able to grab someone's attention is either going to make or break your marketing efforts. The introduction is the piece of your content that should hook the viewer in the first 5 seconds. If you can't hook the viewer in those first few seconds, then all is lost. Use one of the 5 types of attention grabbing introductions:
1. Call out with specificity
2. Pose a question
3. Provide shocking fact
4. Insult/ Piss them off
Shooting an advertisement video is no different than shooting a feature film. We're trying to illicit a specific emotion or get the user to take action. To do this, we must truly know our audience and how to talk them. To build more trust/sell our idea home, adopting an archetype character can help paint the picture of why they should join your mailing list or buy your products. Use one of these 6 character types in your next production:
1. Reluctant hero
2. The idol
4. Us against the world
5. The good side
6. The bad side
With the slow and painful demise of Twitter, knowing where your audience is not an option. Whether you're using organic or paid techniques, market your content where your fans are already. Each platform has it's own rules of engagement so it's best to start with one platform at a time. Today, we're going to talk about those 3 platforms.
The #1 rule of advertising and marketing is: go to where you audience is. This may seem obvious but many get this wrong. In the post below, I'm going to show you the only 3 platforms you need to focus on because your audience is definitely on one of these platforms. If they're not, they don't use internet. Let's jump right in!
Instagram is the baby of the group but is no lightweight. With a number of new features and tools coming out all the time, Facebook's younger sibling is here to stay. For artists specifically, this is a great platform because of the visual aspect of it. Long gone are the days when the artists was this mysterious figure that no one could reach. Now fans want to see, hear, and touch their favorite artists/brands. Instagram is perfect for this. The demographic is a younger crowd and allows for a personal user experience when combined with posting, live video, and stories. Use this platform to give viewers an inside look at your life behind the scenes.
We've all heard about Facebook. Still the social media giant that it has been, Facebook offers the most advanced ad targeting tools that let you find exactly who you're looking for. If you're audience isn't on Instagram, there definitely on Facebook. As all of these platforms continue to grow, your reach continues to decrease. The company owners want to keep an enjoyable user experience which means all these platforms are pay to play, especially Facebook. If you're lucky you'll reach %2 of your audience without advertising. The platform has an older demographic and just like it's demographic, Facebook is maturing. With so many people on the platform, you have to know exactly who you're targeting to see results. Once you know your target audience, decide if Facebook is the platform for you.
Lastly is Youtube. With the future moving towards a more visual future rather than text based, this company still continues to grow. It's also good to note that if running video ads is one of the cheapest forms of advertising, since most don't do it right. If you know your audience watches a lot of videos, or you love video, get on Youtube pronto!
Copywriting is paramount. When discussed , copyrighting refers to how you communicate with your audience online. Whether oral or written, this includes: word choice, tone, style, and message. Many times, as artists and entrepreneurs, we have great products. It's the words we use to sell our products that fall short. Today we're going to discuss 3 tools to help improve your brand voice. Let's jump right in!
Hempingway App is the perfect tool for making sure your writing is clear for your audience. This is a free tool that determines the level of difficulty of your writing. First, copy and paste your copy into the tool. Once entered, it will highlight problematic sentences and provide recommendations to fix it.
The Headline Analyzer is another free app. This tool let's you plug in your potential headline and see how "emotional" the headline is. Through it's analysis, it also shows who may be the best intended audience for you copy. If you're having issues writing headlines, check this tool out!
Master delivering emotional messages and the type of content you post won't matter. Being able to write and speak in a way that gets people to take action is powerful. By using the concepts of psychology, we can get people to take action almost on autopilot. Let's jump into this list of 401+ power words for every emotion you need:
Click here for list of Power words.
No matter how good or bad your product is, no one will know if you can't sell it right. Use the Hemingway App and Headline Analyzer to make sure your writing is readable. Using power words will help you illicit specific emotions that you want your viewer to feel. Combine these tools to craft a stronger brand voice for your brand for you and your audience.
When it comes to running your business from a legal standpoint, I don't whether artists are not aware or whether they don't care, but it's almost as artists never planned on getting big. As eArtists, we need to keep our digital empire clean from any legal issues. To get off on the right foot, eArtists, should not be using beats that they have not paid. These beats can extremely affordable, but finding the right sounds for your next project can definitely prove tiresome. Listed below are 4 of the best websites to find beats for emerging urban professionals:
Why is it important to pay for your beats?
One because it's illegal, but two, more importantly, if your record goes viral or someone wants to sign you to an industry deal, you can't take action because you're not ready. Successful people aren't successful because they're lucky. Successful people are successful because they plan to be successful then prepare themselves accordingly for that once in a lifetime opportunity. Today, we'll discuss 4 of the bigger websites where you can find affordable beats so you won't have to worry about any legal issues regarding your music career 20 years from now.
This is website is first on the list because it is my favorite and go to website for hip hop instrumentals and beats. When I first began my journey as a recording engineer in 2010, this was where I was pulling my beats from. I love this website because it has a category of different styles of sound in case I want something other than your standard trap beat. Soundclick also has a chart that allows producers to be ranked. This allows me to effortlessly browse different artists and songs. For me this is one of the easiest tools to use.
At first, I wasn’t particularly crazy about finding beats on Youtube. When it comes to beats, I always pay for mine, and websites like Youtube or Soundcloud are not created to sell beats so the user experience is a little different. It has slowly become my second go to website for beats due to the sheer volume of instrumentals on the website. In terms of producers, Youtube probably has the most producers/beats out of any other platform on this list, but is also not organized like Soundclick. This will require you to develop your own workflow on how you find and choose beats but nonetheless, it is a great website.
To become an eArtist is to utilize only high-quality information without wasting time taking action on low quality information that only creates tiny boosts in our businesses. In every industry, especially the Music Industry, it can be difficult to find high-quality resources without paying exuberant costs. With technology advancing so fast, if anyone writes anything down at all, by the time it's written down, it's already obsolete. In this quick resource guide, we're going to discuss the Top 7 Music industry Resources you should be using so you can advance your career as an eArtist.
The created list below is a set of resources that I've gathered over time that I've found create the most impact for today's eArtists. With so much information in the world, it's difficult to sift through it all to find the few worthwhile pieces of information from all the duds. I hope you the benefit in utilizing the provided tools as I have seen. And like always, drop a question or let me know if I missed anything. Let's jump right into it!
HipHopOverload is an extremely useful tool that sends out daily emails on the goings on of the music industry. This platform is all about keeping you informed of the music industry on a grander scale and best of all it’s free. Just sign up for their mailing list and stay up to date on industry events in real-time.
- DJ Akademics
DJ Akademics is a Hip-hop media news outlet personality. He has many platforms, but his most entertaining channel, as well as insightful, is his Youtube channel. Boasting a 1.8M subscribers, the “scared” news reporter that lives in his mamas basement is doing quite well for himself. Subscribe to his Youtube channel for fascinating commentary on music industry events.
- A3C Conference & Festival
The A3C Conference & Festival is a 5 day event held in Atlanta, GA. For the music industry professionals, the conference portion which is the first 3 days is where you’ll find all your new industry connections. From music tech startups to celebrity music executives, this is a toy store of knowledge for eArtists and industry professionals alike. Don’t forget about the 2-day festival. Big acts come to play and the huge emersion of culture will surely give you inspiration to your next idea or project.
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